Sunsilk : marketing strategy 1 marketing strategy presented by - sonakshi saxena 2 about sunsilk • sunsilk is a hair care brand for women produced by the unilever group , launched in 1954 in the uk.
Sunsilk promotion strategy 1238 words feb 26th, 2013 5 pages history of sunsilk shampoo sunsilk was launched in 1954, in the uk, sunsilk had quickly become unilever’s leading international shampoo brand by 1959, it was available in eighteen countries world-wide marketable devices that identify and differentiate the brand.
Here is the marketing strategy of sunsilk which uses differentiating targeting strategies to make the products available to the customer with a presence in different consumer good segments along with the large skus of sunsilk, parent company unilever is ruling the market its well-established network helps the brand.
For sunsilk color shampoo “inclusive” market coverage strategy will be adopted every retail store, super store and beauty salon is the member of a distribution network promotion.
Promotion strategy (sunsilk) i) advertising advertising is known as any paid form of nonpersonal communication about an organization, product, service, idea or cause by an identified sponsor sunsilk company has done various advertisement one of the most frequent advertisement is newspapers.