Air jordan brand marketing strategy 1 air jordan brandmarketing strategy julian delos reyes adv420 2 the brand• shoe and apparel company – both casual and athletic products• division of nike created in 1985• originally inspired and designed for michael jordan• no longer just a basketball focus. We all think we know the classic nike marketing strategy “just do it” comes to mind pretty quickly, as do air jordan sneakers, famous athlete endorsements, and the swoosh logo. Maya moore recreates michael jordan’s classic ‘wings’ pose in a powerful jordan brand spot mix company – joint editorial mixer – noah woodburn brand marketing.
Transcript of strategic marketing planning • air jordan history of air jordan • in 1984, after winning a national title at the university of north carolina and a gold medal at the olympic games in los angeles, michael jordan was selected 3rd overall by the chicago bulls in the nba draft.
The jordan brand commanded 58% market share of the $42 billion us basketball shoe market last year, up from 54% in 2013 the nike share jumps to 955% if you include nike basketball. The early nike marketing strategy succeeded by selling benefits, not products we all think we know the classic nike marketing strategy “just do it” comes to mind pretty quickly, as do air jordan sneakers, famous athlete endorsements, and the swoosh logo how to apply the nike marketing strategy to your own brand.
The marketing mix: this mix of marketing techniques may be the difference between a successful business and an unsuccessful one brand prima marketing casablanca market meow mix master of mixes colonial mills dorothy lane market market classics linstead market whole foods market the pioneer woman market mix oval cedar crate. In the end you will find a preferred and justified marketing mix for jordan brand classics which is the second one with several improvement on high-tech product and new distribution strategy and competitive edge with the key competitor, adidas originals, will be obvious on lower price and bigger coverage of distribution.
The economics of nike’s air jordan brand write for us the jordan brand commanded 58% market share of the $42 billion us basketball shoe market last year, up from 54% in 2013 the nike. In a mix of sports and entertainment, the jordan brand classic is annually attended by top celebrities – recently including michael jordan, mark wahlburg, drake, carmelo anthony, spike lee, and amar’e stoudemire.