Liquor lobbyists continued to attend national association of broadcasters conventions to remind stations that they could air hard alcohol ads cable stations got the message early and now comprise more than 90 percent of tv liquor advertising, with local stations and affiliates far behind, according to the beverage information group.
The distilled spirits council of the united states (discus), the trade association for the nation's largest liquor companies, decided november 7 to end its decades-long voluntary ban on television and radio liquor advertisement (stuart elliot, liquor industry ends its ad ban in broadcasting, new york times, november 8, 1996, p. Based on information submitted by 14 companies in response to ftc special orders, the study focuses on alcohol advertising and industry efforts to reduce marketing to underage audiences even if you don’t have clients in that sector, the report has a lot to say about ad placement, digital marketing, and the role of self-regulation.
Alcohol advertising: a key public health concern state alcohol advertising laws: current status and model policies april 10, 2003 center on alcohol marketing and youth novelties and other consumer items (eg, logos on t-shirts) and internet advertising, among other marketing.
What are the history, laws, profitability, and responsibilities to the consumer of advertising hard liquor on tv in the united states what are the history, laws, profitability, and responsibilities to the consumer. The american liquor industry decided yesterday to end a decades-long voluntary ban on the advertising of liquor products like vodka, scotch whisky, gin and tequila on television and radio.
Alcohol advertising is no exception and, as is the case with most advertising, alcohol advertising makes the product look great alcohol ads typically associate a brand with cool, sexy people and a fun activity.
Sponsoring tobacco counter-advertising campaigns6 research indicates that this approach should also be used as part of a comprehensive public health strategy to reduce underage drinking7 in addition to counter-advertising, the appeal of alcohol to underage youth can be limited by reducing youth exposure to alcohol advertising and marketing. Chapter 15 - advertising law study play valentine v chrestensen virginia statue trying to make advertising the price of prescription drugs illegal was shot down by the courts who said that people have a right to compare prices of prescription drugs through advertising hard liquor ads legal to air, originally wasn't features ads.