The integration responsiveness (ir) framework in the 1980s and early 1990s, scholars began to systematically investigate the strategies of mnes along the dimensions of local adaptation and global integration. Mncs are exposed to two sets of strategic forces to which they must respond but which are at least partly conflicting, namely forces for global integration and forces for local responsiveness in.
A leading framework is the integration-responsiveness (ir) framework following prahalad and doz (1987), bartlett and ghoshal (1989) argue that local responsive-ness and global integration can indeed be achieved simultaneous-ly, and develop a typology based on a matrix of four strategies. Global integration and local responsiveness have become known as an integration-responsiveness framework to assist managers in developing a deeper understanding of the trade-offs between global integration and local responsiveness. The integration-responsiveness framework has a longstanding tradition in international business prahalad (1975), doz (1976), and prahalad and doz (1987) lay the foundation for extensive research on international strategy.
In essence, the integration-responsiveness framework is about describing the characteristics of a business and deriving feasible strategies from these insights a business is defined as a set of related. The integration-responsiveness (ir) framework is one of the most widely cited and applied concepts in the international business literature like other generic theoretical frameworks it is used to explore and explain the management challenges of all types of multinational enterprises (mnes. Ii we recommend the dissertation prepared under our supervision by tammy silver entitled the role of the integration-responsiveness framework in an international branch.
In looking at integration responsiveness (ir) framework and its four distinct business strategies, transnational strategy seems compelling and offers maximum flexibility although it is difficult to implement. The integration-responsiveness framework has a longstanding tradition in international business prahalad (1975) , doz (1976) , and prahalad and doz (1987) lay the foundation for extensive research on international strategy.
Bartlett and ghoshal (1998), spender and grevesen (1999) mention the i-r framework to explain different ways mncs respond to global integration and local responsiveness based on their strategy as in figure 1 below, mncs pursuing a global strategy often emphasize on global integration and coordination. Using bartlett and ghoshal’s (1989) global integration-local responsiveness typology of multinational corporations as the theoretical framework, this study examines an international branch campus that has been thriving in japan for over two decades to.
Integration-responsiveness framework & transnational strategy in global expansion- part 2 january 27, 2013 2 comments t his article is the final part of the two-part series on my research and analysis experience with the integration/responsiveness framework and the transnational strategy in the international business management landscape.
Integration – responsiveness framework presented to :- dr archana singh presented by :- ajay ahuja (10/mba/06) ajit kumar (10/mba/07) amandeep kaur (10/mba/08) anant sharma (10/mba/09) case: case select two large multinational enterprises, one consumer-oriented and one industrial.